05/09/2010
Google is negotiating with music labels to obtain a license. This step as a form of Google in building a store and “storehouse of digital songs” that will challenge Apple’s iTunes.
Vice President of Engineering Google’s Andy Rubin is the owner of a big idea behind Android roadmap. Rubin hopes to launch this service digital music store before Christmas Day arrives.
According to Reuters quoted, several Google executives were very enthusiastic about the plan to enter the market to compete with iTunes, although it requires a very serious step. The reason the iTunes Music Store currently covers 70 percent of all digital music sales in the United States.
“Ultimately this is a company with the reach, resources and ability to take tough with iTunes as a competitor in the search and bind to the Android mobile platform,” said a music label executive who was not name. “What you have is a very strong player in the market. That’s good for the music business,” he added.
In the past, music labels have clashed with Apple CEO Steve Jobs over the price and they sell a song format that is not balanced. The perpetrators of the music industry are hoping the arrival of Google can is make Jobs softened and began to conduct negotiations.
Although Google’s abundance of resources would provide momentum for the launch of music, especially if taking advantage of the Android market penetration, although not always mean bigger is better. The proof of the Amazon only managed to capture 12 percent market share with three years experience testing the digital MP3 stores.
