05/09/2010
Sony is working on 3D TV that does not require special glasses to compete with Toshiba but is still considering the cost of manufacture prior to sale.
Toshiba said earlier this week they are working on a TV without the need for special glasses although not immediately clear when they will sell it.
Existing ordinary 3D TVs on the market like Panasonic and Sony are still wearing special glasses. However, a screen does not require glasses were making for store display.
This screen requires the audience to stand in certain positions so that 3D effects can be felting and the picture quality is much worse than the screens that wear glasses.
“Viewing 3D glasses are less troublesome to use,” said Sony Senior Vice President, Yoshihisa Ishida at his headquarters in Tokyo. “We must think about the price before selling it on the market.”
Sony showed the latest 3D products for the Japanese market, including flat-paneled TVs and Blu-ray recorder. Sony says are planning to become No. 1 in the Japanese market in the category of 3D TV and 3D playback using its position as the electronics maker with a film studio.
Sony said it will begin selling two movies and two music videos in Japan next month and plans to release a software 3D theater including “Spider-man” 3D on the opening in 2012.
