22/09/2010
Consumers seem happier with their computer products than ever before. But Apple is the ultimate consumer satisfaction. Based on the American Consumer Satisfaction Index (American Customer Satisfaction Index / ACSI) Personal computer users have an average satisfaction score of 78 from 100 in the period 12 months ago.
This amount is up 3 points from the previous survey. This figure represents the highest nominal compared to years ago.In the category of computers, Apple scored the highest with the productive value of 86 points. This amount is increased by two points, and the highest than ever before.
The financial are results of Apple’s recent impact on the strengthening of consumer satisfaction. In the last quarter, the company managed to sell 3.5 million Mac computers rose 33% compared to the previous. ACSI survey also found that users were more satisfied than iPad Mac computer owners who are also Apple products.
“Many people say that their rate is more satisfying than the Mac iPad,” said manager director of ACSI He VanAmburg. “This is what helped increase Apple’s score.” Most is makers of Windows-based computers that also showed a better value.
ACSI shows that most value is obtained from the latest version of Microsoft software that is Windows 7. Version it replaces the old version that is not too popular is Windows Vista. The survey was initially conducted by the University of Michigan, but currently managed by the ACSI LLC which is a private company.
